Some common fonts used in cosmetics logos include: Companies like Lancôme, Estee Lauder, and Clinique have built strong identities out of wordmarks.Ĭosmetics logos generally value fonts that are clean and simple, so they will use fonts that stay closer to the serif and sans serif families, as opposed to formal or even casual scripts. Sometimes, having a name is more useful than choosing an icon that could distract from your brand or confuse your audiences. Many cosmetics brands choose to stick with a letter or wordmark exclusively.
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In these situations, it’s important to consider if your icon is unique and recognizable enough to achieve the same impact as your full wordmark or emblem. In some cases, you may choose to simply add your icon to your branding without text.
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